Sophisticated Selfridge

Yesterday evening the winter waiting was over. Our TV’s saw the delights of the opening episode of the second series of Mr Selfridge on ITV One.

We find ourselves in 1914. On the one hand World War I is about to begin and on the other Selfridges is celebrating its 5th anniversary.

The glamour of perfume and cosmetics appear to have found a place in the store. However fear not, the classic accessory of gloves is still to be seen adorning many a female hand and gentlemen or too, including Harry Gordon Selfridge.

The fashion of 1914 takes us from the rigid Victorian era where corsets were tightly laced to the Edwardian era where fashions loosen up towards a modern style.

Let’s step back in time for a moment. Harry Gordon Selfridge born during 1858 in Wisconsin, United States. In 1890 at the age of 32, Harry married Rosalie Buckingham. During 1906 Harry and Rosaile made a visit to England which would change their lives forever.

On his travels Harry noted that stores in London had not adopted the ideas that stores used in the United States. This encouraged Harry Gordon Selfridge to travel across the ocean from Chicago to England to open a store in London in 1909.  A store that would revolutionise the idea of buying goods. To make a spectacle of shopping, a sense of theatre by luring potential customers into the store to peer upon the most beautiful displays.

Selfridges is still flourishing today after 105 years!


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